Case Study Library
Basic and Advanced Projects
VigeoBx
- Created a detailed marketing plan
- Researched community through surveying
- Performed a SWOT analysis
Alumni Videos
- Wrote video scripts and created storyboards
- Recruited past clients and students to participate in videos
- Filmed and edited video ads
Garden City, Utah
Project Goal: Identify the current brand of Garden City and research additional branding opportunities
- Researched other tourist cities and made recommendations
- Created a survey for the Garden City community
Design Systems Engineer
- Market research completed, detailing competitor information
- Developed a customer survey and gathered responses
- Analyzed paid content revenue streams
Bingham Memorial Hospital
- Helped hospital meet tax exemption requirements
- Conducted a community health needs assessment (CHNA)
- Developed an action plan and wrote publicized report
VidaMeet
- Researched the best social media approach
- Designed social media posts
- Audited social media efforts
Family Search
- Developed a social media challenge
- Planned a stake activity in Africa
- Documented all actions to make them easily repeatable
Training Materials
- Reviewed existing trainings
- Modified trainings and correlated worksheets
- Ensured products met market standards and best practices
The House of Posters
- Researched social media platforms and content
- Researched social media manager job position (including duties and tasks)
- Created an Instagram content calendar and Tik Tok content
Rocky Mountain Chocolate Factory
- Created and posted a public survey to better understand awareness and customer preferences
- Conducted competitive and market analysis
- Providing marketing recommendations to increase foot traffic
Rexburg Housing Magazine
- Conducted market research, including surveying
- Investigated the supply chain
- Developed a business plan
- Scouted locations for kiosks
The Social Science Solution
- Online business created by a BYU-Idaho professor
- Designed to help others deal with financial and relational stress
- RBDC team created a landing page and YouTube channel
RBDC's Recruitment Team
- Increased their own social media presence
- Improved student recruitment processes
- Created marketing materials to be used at events, including career fairs
The Rancher's Wife
- Help business move online
- Created marketing material (including marketing new products) to encourage growth
- Social media accounts, website content, and product photography
Peervuu
- Increased Peervuu’s website users, website interactions, and LinkedIn followers
- Researched how to further grow the business
Data Science Projects
Westmark Credit Union
- Conducted customer behavorial analysis
- Evaluated balance trends and interest rate impact
Idaho Falls School District
- Analyzed, organized, and displayed data on a dashboard
- Dashboards provided insights into student achievement, enrollment and attendance, and demographic data summaries
Stotz Equipment
- Created an R package with documentation
- Created an R script that implements the functionality of the package and outputs cop GDD
Wilford Woodruff Paper Foundation
- Created a sentiment analysis algorithm
- Utilized Chat-GPT
- Documented all methods, codes instructions, and results
Good2Go
- Dashboarding, including interactive choropleth maps
- Analyzed and evaluated areas of high and low competition